If you take a quick look at the Capital’s most elegant districts you will reveal that at its heart is a brilliant Matches retail store crammed with the most striking dresses from the world’s most thrilling designers. Take one click and you will see at the middle of the Internet matchesfashion.com, which offers the greatest of today’s Internet designer retail fashion.

Matches is a fashion outlet with a clear distinction, not only because it’s a perfect assortment of selection, quality & amazingly designed clothing but because each store posses its own distinct style which has been created to reflect its London area. With retail outlets in charming Wimbledon, leafy Richmond, chichi Notting Hill and art deco Marylebone, matchesfashion.com is at the heart of fashion in London.

On a global level matchesfashion.com expands the Matches distinct character to a global audience. As a one stop destination it’s straightforward to look through the designer delights of London from anywhere on earth. Accessible on the Web are all the traditional brand names like that of Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to fashion designers to keep an eye on, new kids on the block, Peter Pilotto, Christopher Kane, Roksanda Illincic & Hannah Martin. Matchesfashion.com helps you to keep your finger on the fashion beat with just in deliveries, first-rate style ideas from mystylist, guides from our global buyers & all the up-to-the-minute fashion changes from Ruth’s daily Internet blog.

If that wasn’t enough this year marks the launch of the Matches Editions scheme which is an innovative collaboration between Matches and fashion’s most gifted fashion designers to create the best and most attractive, can’t get anywhere else, limited edition pieces. To be launched this spring on an amazingly new micro site matcheseditions.com. Matches Editions showcase tremendous garments from top fashion designers Balenciaga, Halston, Alexander McQueen & a lot more.

“Matches have developed Editions with our most popular designers – hand selected for their directional yet lasting features – offering you an iconic wardrobe staple that you can continually return to knowing that you own an incredible piece of design…!” Bridget Cosgrave, Matches Fashion Director. Keep up to date with all the latest Lanvin fashion styles.

The successful Matches mix of forward thinking style and ground-breaking approach owes its accomplishment to the founders Tom & Ruth Chapman. The Chapman’s setup their very 1st retail outlet in Wimbledon in 1984 & ever since they have built-up a sizeable fashion empire containing 14 womens & menswear outlets, a thriving website matchesfashion.com & franchise outlets for DvF & Maxmara. With all of this its of no surprise that Matches has produced a dependable following among London’s most chic fashionista’s over the last 16 years.